A core term, custom home builder melbourne, held at an average position of 2.0. Across the quarter the site earned 5.46k clicks from 612k impressions.
Results / Real Search Console data
SEO for home builders, shown in real numbers.
Three anonymised Australian custom home builders, in Melbourne, Sydney, and Perth. Every figure below is taken straight from each client's Google Search Console for the window stated. Clients are anonymised at their request, and no figure is rounded up or projected. Search Console measures clicks, impressions, and position, so that is what is reported here, not enquiries or contracts.
Case studies
Three builders, three markets, three honest snapshots.
Larger reach, mid climb. 14.7K clicks from 1.77M impressions over the same three month window, with an average position of 10.9 that shows exactly where the next gains come from.
A full year, so the trajectory is visible: impressions lift from around February 2026 and hold. 11.9K clicks from 1.8M impressions, at an average position of 18.8. An engagement mid climb, published honestly as that.
On honesty. These are three real client properties, anonymised at their request and identified only by industry and city. The wider track record referenced on the about page, 13.9 million organic clicks across client portfolios, spans other markets beyond home building and is kept separate from the builder specific figures above. Past performance on these sites is not a guarantee of the same outcome on yours.
See your own starting point
The audit tells you which model fits.
A free growth audit maps your site against these patterns and gives you a prioritised 90 day plan either way.