Case study / 12 months of Search Console data
SEO case study: a Perth custom home builder
A custom home builder in Perth, shown over a full twelve month window rather than a quarter. 11.9K clicks from 1.8M impressions, at an average position of 18.8.
Search Console metrics
11.9K
Clicks
1.8M
Impressions
0.7%
Average CTR
18.8
Average position
Source: client Google Search Console, web search, the 12 months to July 2026
A twelve month view shows the trajectory
Unlike the three month snapshots, this window is long enough to show direction. The daily impression trend runs comparatively flat through late 2025, then lifts noticeably from around February 2026 onward and holds that higher level through the first half of the year. That is what compounding looks like on a chart: not a step change on a launch date, but a floor that keeps rising.
Average position 18.8 is where the work is
18.8 is page two territory. The site is earning 1.8M impressions while sitting largely outside the positions that get clicked, which is exactly why clicks read 11.9K and CTR reads 0.7%. Presented honestly, this is an engagement mid climb, not a finished one. The demand has been proven; the positions have not yet been taken.
Why this one is published anyway
It would be easy to show only the Melbourne page, where a core term sits at position 2.0. Publishing an engagement at position 18.8 alongside it is the point. It shows the starting shape of the work and the honest distance between proving demand and owning the terms. See the build sequence for how that distance gets closed.
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