Case study / 3 months of Search Console data
SEO case study: a Sydney custom home builder
A custom home builder operating across Sydney. The same three month window as the Melbourne engagement, at roughly three times the impression volume: 14.7K clicks from 1.77M impressions.
Search Console metrics
14.7K
Clicks
1.77M
Impressions
0.8%
Average CTR
10.9
Average position
Source: client Google Search Console, web search, 9 April 2026 to 8 July 2026
Volume at the top of the funnel
1.77M impressions in a single quarter is a large surface area for a residential builder. It means the site is being surfaced for a wide spread of build related searches across the metro, from suburb level queries to broader design and construct research. Clicks came in at 14.7K against that volume.
Position 10.9 is the opportunity, not the result
An average position of 10.9 sits right at the boundary between the first and second page of results, where click through collapses. This is the single most actionable number on this page. Impressions are already being earned; the work is converting the near miss positions into top five positions. The Melbourne engagement shows what that looks like once it lands: a core term at position 2.0.
Why CTR reads 0.8%
Site wide CTR of 0.8% follows directly from the average position. A result sitting at 10 or 11 is seen and rarely clicked. Raising position is the lever that moves CTR, and CTR is the lever that moves clicks, which is why reporting on this engagement tracks position on the terms that signal a real project rather than celebrating impression growth.
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