/* ==========================================================================
   SEO for Home Builders  |  main.css
   Version tracker (SOP v8 cache-buster rule): CSS = v5, JS = v2
   Stack: pure static HTML/CSS/JS. No framework. No em/en dashes anywhere.
   Palette: cool concrete + matte ink + eucalyptus accent (AU architecture).
   ========================================================================== */

:root {
  /* Colour */
  --paper:       #EBECE7;  /* page background, cool concrete */
  --surface:     #F7F7F3;  /* cards, raised panels */
  --surface-hi:  #FFFFFF;  /* the highest elevation (form, key cards) */
  --ink:         #17191C;  /* headings, primary buttons, feature panels */
  --body:        #3B3E42;  /* body copy */
  --muted:       #6B6E74;  /* meta, captions, drafting labels */
  --line:        #D9D9D1;  /* hairline dividers, drafting rules */
  --line-2:      #C6C6BD;  /* stronger rule */
  --accent:      #2E4A3E;  /* eucalyptus green: links, marks, lit path */
  --accent-soft: #E3EAE4;  /* green tint background */
  --on-ink:      #EEEFEA;  /* text on the matte-ink panels */
  --on-ink-mute: #A9ABA4;  /* muted text on ink */

  /* Type */
  --serif: "Fraunces", Georgia, "Times New Roman", serif;
  --sans:  "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --mono:  "IBM Plex Mono", ui-monospace, "SFMono-Regular", Menlo, monospace;

  /* Scale */
  --step--1: clamp(0.82rem, 0.80rem + 0.10vw, 0.88rem);
  --step-0:  clamp(1.00rem, 0.96rem + 0.18vw, 1.10rem);
  --step-1:  clamp(1.20rem, 1.12rem + 0.35vw, 1.44rem);
  --step-2:  clamp(1.55rem, 1.35rem + 0.90vw, 2.15rem);
  --step-3:  clamp(2.05rem, 1.65rem + 1.90vw, 3.30rem);
  --step-4:  clamp(2.70rem, 2.00rem + 3.30vw, 4.70rem);

  /* Space + shape */
  --gutter: clamp(1.15rem, 0.6rem + 2.4vw, 2rem);
  --wrap: 1180px;
  --wrap-narrow: 760px;
  --radius: 8px;
  --radius-lg: 14px;
  --shadow: 0 1px 2px rgba(23, 25, 28, 0.04), 0 8px 30px rgba(23, 25, 28, 0.06);
  --ease: cubic-bezier(0.22, 0.61, 0.36, 1);
}

/* Reset ------------------------------------------------------------------- */
*, *::before, *::after { box-sizing: border-box; }
html {
  overflow-x: hidden;              /* SOP: html ONLY, never body */
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}
body {
  margin: 0;
  background: var(--paper);
  color: var(--body);
  font-family: var(--sans);
  font-size: var(--step-0);
  line-height: 1.6;
  font-feature-settings: "kern" 1, "liga" 1;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img, svg, video { display: block; max-width: 100%; height: auto; }
h1, h2, h3, h4 { margin: 0; font-family: var(--serif); color: var(--ink); font-weight: 500; line-height: 1.08; letter-spacing: -0.01em; }
p { margin: 0; }
a { color: var(--accent); text-decoration: none; }
a:hover { text-decoration: underline; text-underline-offset: 3px; }
ul { margin: 0; padding: 0; list-style: none; }
button { font: inherit; cursor: pointer; }

/* Accessibility ----------------------------------------------------------- */
:focus-visible { outline: 2.5px solid var(--accent); outline-offset: 3px; border-radius: 3px; }
.skip-link {
  position: absolute; left: 12px; top: -60px; z-index: 10001;
  background: var(--ink); color: var(--on-ink);
  padding: 10px 16px; border-radius: var(--radius);
  font: 500 var(--step--1)/1 var(--sans); transition: top .18s var(--ease);
}
.skip-link:focus { top: 12px; text-decoration: none; }
.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}

/* Layout primitives ------------------------------------------------------- */
.wrap { width: 100%; max-width: var(--wrap); margin-inline: auto; padding-inline: var(--gutter); }
.narrow { max-width: var(--wrap-narrow); }
.section { padding-block: clamp(3.75rem, 2.5rem + 5vw, 7rem); }
.section--tight { padding-block: clamp(2.75rem, 2rem + 3vw, 4.5rem); }

/* Drafting label (mono eyebrow) ------------------------------------------- */
.eyebrow {
  display: inline-flex; align-items: center; gap: 0.6rem;
  font: 500 var(--step--1)/1 var(--mono);
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--muted); margin: 0 0 1.15rem;
}
.eyebrow::before {
  content: ""; width: 26px; height: 1px; background: var(--accent);
  box-shadow: 0 -3px 0 -2px var(--accent), 0 3px 0 -2px var(--accent); /* dimension ticks */
}

/* Buttons ----------------------------------------------------------------- */
.btn {
  --bg: var(--ink); --fg: var(--on-ink); --bd: var(--ink);
  display: inline-flex; align-items: center; justify-content: center; gap: 0.55rem;
  background: var(--bg); color: var(--fg); border: 1px solid var(--bd);
  padding: 0.85rem 1.4rem; border-radius: var(--radius);
  font: 500 var(--step-0)/1 var(--sans); letter-spacing: -0.005em;
  transition: transform .15s var(--ease), background .2s var(--ease), color .2s var(--ease);
}
.btn:hover { text-decoration: none; transform: translateY(-1px); }
.btn:active { transform: translateY(0); }
.btn--primary { --bg: var(--ink); --fg: var(--on-ink); --bd: var(--ink); }
.btn--primary:hover { --bg: #22252a; }
.btn--ghost { --bg: transparent; --fg: var(--ink); --bd: var(--line-2); }
.btn--ghost:hover { --bg: var(--surface); --bd: var(--ink); }
.btn--on-ink { --bg: var(--on-ink); --fg: var(--ink); --bd: var(--on-ink); }
.btn--on-ink:hover { --bg: #ffffff; }
.btn .arrow { transition: transform .18s var(--ease); }
.btn:hover .arrow { transform: translateX(3px); }

/* Header ------------------------------------------------------------------ */
.site-header {
  position: sticky; top: 0; z-index: 1000;
  background: color-mix(in srgb, var(--paper) 82%, transparent);
  -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px);
  border-bottom: 1px solid transparent; transition: border-color .25s var(--ease), background .25s var(--ease);
}
.site-header.is-stuck { border-bottom-color: var(--line); }
.header-inner { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; height: 68px; }
.brand { display: inline-flex; align-items: baseline; gap: 0.5rem; color: var(--ink); }
.brand:hover { text-decoration: none; }
.brand__mark {
  font: 600 1.02rem/1 var(--mono); letter-spacing: 0.02em;
  color: var(--ink); border: 1.5px solid var(--ink); border-radius: 5px;
  padding: 6px 7px; transform: translateY(1px);
}
.brand__name { font: 500 1.05rem/1 var(--serif); color: var(--ink); letter-spacing: -0.01em; }
.brand__name span { color: var(--accent); }

.nav { display: flex; align-items: center; gap: 0.35rem; }
.nav__link {
  color: var(--body); padding: 0.5rem 0.8rem; border-radius: 6px;
  font: 500 var(--step--1)/1 var(--sans); letter-spacing: 0.01em;
}
.nav__link:hover { color: var(--ink); background: var(--surface); text-decoration: none; }
.header-cta { display: inline-flex; align-items: center; gap: 0.75rem; }
.header-cta .btn { padding: 0.62rem 1.05rem; font-size: var(--step--1); }

/* Mobile nav toggle + drawer (SOP 9.3 template) --------------------------- */
.nav-toggle {
  display: none; position: relative; z-index: 10000;
  width: 44px; height: 44px; background: transparent; border: 1px solid var(--line-2);
  border-radius: 8px; align-items: center; justify-content: center;
  -webkit-tap-highlight-color: transparent;
}
.nav-toggle span { display: block; width: 20px; height: 1.6px; background: var(--ink); position: relative; transition: transform .25s var(--ease), opacity .2s var(--ease); }
.nav-toggle span::before, .nav-toggle span::after { content: ""; position: absolute; left: 0; width: 20px; height: 1.6px; background: var(--ink); transition: transform .25s var(--ease); }
.nav-toggle span::before { top: -6px; }
.nav-toggle span::after { top: 6px; }
body.nav-open .nav-toggle span { background: transparent; }
body.nav-open .nav-toggle span::before { transform: translateY(6px) rotate(45deg); }
body.nav-open .nav-toggle span::after { transform: translateY(-6px) rotate(-45deg); }

.nav-drawer {
  position: fixed; top: 0; right: 0; width: min(340px, 86vw); height: 100vh; height: 100dvh;
  background: var(--paper); z-index: 9999; isolation: isolate;
  transform: translateX(100%); transition: transform .28s var(--ease);
  padding: 5.5rem 1.6rem 2rem; display: flex; flex-direction: column; gap: 0.3rem;
  border-left: 1px solid var(--line); overflow-y: auto;
}
body.nav-open .nav-drawer { transform: translateX(0); }
.nav-drawer a { color: var(--ink); font: 500 1.15rem/1 var(--serif); padding: 0.95rem 0.4rem; border-bottom: 1px solid var(--line); -webkit-tap-highlight-color: transparent; }
.nav-drawer a:hover { text-decoration: none; color: var(--accent); }
.nav-drawer .btn { margin-top: 1.4rem; }
/* Button keeps its own text colour inside the drawer (a{color:ink} must not win) */
.nav-drawer a.btn, .nav-drawer a.btn:hover { color: var(--fg); }
.nav-drawer__meta { margin-top: auto; font: 500 var(--step--1)/1.5 var(--mono); color: var(--muted); letter-spacing: 0.04em; text-transform: uppercase; }
.nav-overlay { position: fixed; inset: 0; background: rgba(20, 21, 24, 0.5); z-index: 9998; display: none; opacity: 0; transition: opacity .25s var(--ease); }
body.nav-open .nav-overlay { display: block; opacity: 1; } /* NO backdrop-filter (WebKit bleed) */

/* Hero -------------------------------------------------------------------- */
.hero { position: relative; padding-block: clamp(3rem, 2rem + 5vw, 6rem) clamp(3.5rem, 2.5rem + 4vw, 6rem); overflow: hidden; }
.hero__grid { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: clamp(2rem, 1rem + 4vw, 4.5rem); align-items: center; }
.hero h1 { font-size: var(--step-4); font-weight: 400; letter-spacing: -0.022em; margin: 0 0 1.4rem; max-width: 15ch; }
.hero h1 em { font-style: italic; color: var(--accent); }
.hero__lead { font-size: var(--step-1); color: var(--body); max-width: 44ch; margin: 0 0 2rem; line-height: 1.5; }
.hero__actions { display: flex; flex-wrap: wrap; gap: 0.8rem; align-items: center; }
.hero__trust { margin-top: 1.6rem; font: 500 var(--step--1)/1.5 var(--mono); color: var(--muted); letter-spacing: 0.03em; }
.hero__trust b { color: var(--ink); font-weight: 600; }

/* Hero drafting card (the signature) -------------------------------------- */
.blueprint {
  position: relative; background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--radius-lg); padding: 2.2rem 2rem 2rem;
  background-image:
    linear-gradient(var(--line) 1px, transparent 1px),
    linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size: 26px 26px; background-position: -1px -1px;
}
.blueprint::before {
  content: ""; position: absolute; inset: 0; border-radius: var(--radius-lg);
  background: linear-gradient(180deg, transparent 55%, var(--surface) 100%);
  pointer-events: none;
}
.blueprint__label { position: relative; font: 500 var(--step--1)/1 var(--mono); text-transform: uppercase; letter-spacing: 0.12em; color: var(--muted); }
.blueprint__stat { position: relative; margin-top: 0.5rem; }
.blueprint__num { font: 400 clamp(2.8rem, 2rem + 3vw, 4rem)/1 var(--serif); color: var(--ink); letter-spacing: -0.02em; }
.blueprint__unit { font-family: var(--mono); font-size: var(--step-0); color: var(--accent); }
.blueprint__desc { position: relative; margin-top: 1rem; padding-top: 1rem; border-top: 1px dashed var(--line-2); font-size: var(--step--1); color: var(--muted); max-width: 30ch; }
/* dimension line under the stat */
.dimline { position: relative; margin-top: 1.5rem; height: 22px; }
.dimline::before { content: ""; position: absolute; left: 0; right: 0; top: 11px; height: 1px; background: var(--line-2); }
.dimline::after { content: ""; position: absolute; left: 0; top: 4px; width: 1px; height: 14px; background: var(--line-2); box-shadow: 100% 0 0 0 var(--line-2); }
.dimline span { position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%); background: var(--surface); padding: 0 8px; font: 500 var(--step--1)/1 var(--mono); color: var(--muted); }

/* Marquee of builder types ------------------------------------------------ */
.builtfor { border-block: 1px solid var(--line); background: var(--surface); }
.builtfor__inner { display: flex; flex-wrap: wrap; align-items: center; gap: 0.6rem 1.4rem; padding-block: 1.4rem; }
.builtfor__k { font: 500 var(--step--1)/1 var(--mono); text-transform: uppercase; letter-spacing: 0.1em; color: var(--muted); margin-right: 0.5rem; }
.tag { font: 500 var(--step--1)/1 var(--sans); color: var(--ink); padding: 0.4rem 0.75rem; border: 1px solid var(--line-2); border-radius: 999px; }

/* Section heading block --------------------------------------------------- */
.head { max-width: 60ch; margin-bottom: clamp(2rem, 1.4rem + 2vw, 3.25rem); }
.head h2 { font-size: var(--step-3); font-weight: 400; letter-spacing: -0.018em; }
.head p { margin-top: 1rem; font-size: var(--step-1); color: var(--body); line-height: 1.5; }

/* Problem grid ------------------------------------------------------------ */
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem, 0.6rem + 1.5vw, 1.6rem); }
.card {
  background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg);
  padding: 1.7rem 1.6rem; transition: border-color .2s var(--ease), transform .2s var(--ease);
}
.card:hover { border-color: var(--line-2); transform: translateY(-2px); }
.card__k { font: 500 var(--step--1)/1 var(--mono); color: var(--accent); letter-spacing: 0.08em; }
.card h3 { font-size: var(--step-1); margin: 0.9rem 0 0.6rem; font-weight: 500; }
.card p { color: var(--body); font-size: var(--step-0); }

/* Process (numbered real sequence, accent lit path) ----------------------- */
.process { position: relative; }
.process__track { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(1rem, 0.5rem + 1.5vw, 1.6rem); position: relative; }
.process__track::before { content: ""; position: absolute; left: 0; right: 0; top: 20px; height: 1px; background: var(--line); }
.process__track::after { content: ""; position: absolute; left: 0; top: 20px; height: 1px; width: var(--lit, 100%); background: var(--accent); }
.step { position: relative; padding-top: 3.4rem; }
.step__dot { position: absolute; top: 12px; left: 0; width: 17px; height: 17px; border-radius: 50%; background: var(--paper); border: 1.5px solid var(--accent); }
.step__dot::after { content: ""; position: absolute; inset: 4px; border-radius: 50%; background: var(--accent); }
.step__n { font: 500 var(--step--1)/1 var(--mono); color: var(--muted); letter-spacing: 0.1em; }
.step h3 { font-size: var(--step-1); font-weight: 500; margin: 0.6rem 0 0.5rem; }
.step p { font-size: var(--step-0); color: var(--body); }

/* Services list ----------------------------------------------------------- */
.svc { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(1rem, 0.6rem + 1.5vw, 1.6rem); }
.svc__item { display: flex; gap: 1rem; padding: 1.5rem; background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); }
.svc__ic { flex: none; width: 40px; height: 40px; border-radius: 9px; display: grid; place-items: center; background: var(--accent-soft); color: var(--accent); }
.svc__ic svg { width: 20px; height: 20px; }
.svc__item h3 { font-size: var(--step-0); font-weight: 600; font-family: var(--sans); color: var(--ink); margin-bottom: 0.35rem; letter-spacing: -0.005em; }
.svc__item p { font-size: var(--step--1); color: var(--body); }

/* Proof band (matte ink) -------------------------------------------------- */
.proof { background: var(--ink); color: var(--on-ink); border-radius: var(--radius-lg); overflow: hidden; }
.proof__inner { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem, 1rem + 3vw, 3.5rem); align-items: center; padding: clamp(2.2rem, 1.5rem + 3vw, 3.8rem); }
.proof .eyebrow { color: var(--on-ink-mute); }
.proof .eyebrow::before { background: #7FA090; box-shadow: 0 -3px 0 -2px #7FA090, 0 3px 0 -2px #7FA090; }
.proof h2 { color: var(--on-ink); font-size: var(--step-2); font-weight: 400; letter-spacing: -0.015em; }
.proof p { color: var(--on-ink-mute); margin-top: 1rem; font-size: var(--step-0); }
.proof__figure { border: 1px solid rgba(238, 239, 234, 0.14); border-radius: var(--radius); padding: 1.8rem; background: rgba(238, 239, 234, 0.03); }
.proof__num { font: 400 clamp(3rem, 2rem + 4vw, 5rem)/1 var(--serif); color: var(--on-ink); letter-spacing: -0.02em; }
.proof__num small { font-family: var(--mono); font-size: var(--step-1); color: #9FBAAC; }
.proof__cap { margin-top: 0.9rem; font: 500 var(--step--1)/1.5 var(--mono); color: var(--on-ink-mute); letter-spacing: 0.03em; text-transform: uppercase; }
.proof a { color: #C9DAD1; }

/* Offer / audit ----------------------------------------------------------- */
.offer { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(1.5rem, 1rem + 3vw, 3.5rem); align-items: center; }
.offer__panel {
  background: var(--surface-hi); border: 1px solid var(--line); border-radius: var(--radius-lg);
  padding: clamp(1.7rem, 1.2rem + 2vw, 2.6rem); box-shadow: var(--shadow); position: relative;
}
.offer__tag { display: inline-block; font: 500 var(--step--1)/1 var(--mono); letter-spacing: 0.08em; text-transform: uppercase; color: var(--accent); background: var(--accent-soft); padding: 0.45rem 0.7rem; border-radius: 6px; }
.offer__price { display: flex; align-items: baseline; gap: 0.5rem; margin: 1.3rem 0 0.3rem; }
.offer__price b { font: 400 clamp(2.4rem, 1.8rem + 2.5vw, 3.4rem)/1 var(--serif); color: var(--ink); }
.offer__price span { font: 500 var(--step--1)/1 var(--mono); color: var(--muted); text-transform: uppercase; letter-spacing: 0.06em; }
.offer__note { font-size: var(--step--1); color: var(--muted); }
.checklist { margin: 1.5rem 0; display: grid; gap: 0.75rem; }
.checklist li { display: flex; gap: 0.7rem; align-items: flex-start; font-size: var(--step-0); color: var(--body); }
.checklist li svg { flex: none; width: 18px; height: 18px; margin-top: 3px; color: var(--accent); }
.offer__ladder { margin-top: 1.4rem; padding-top: 1.3rem; border-top: 1px solid var(--line); font-size: var(--step--1); color: var(--muted); }
.offer__ladder b { color: var(--ink); font-weight: 600; font-family: var(--mono); }

/* FAQ --------------------------------------------------------------------- */
.faq { max-width: 820px; }
.faq__item { border-bottom: 1px solid var(--line); }
.faq__q { width: 100%; text-align: left; background: transparent; border: 0; padding: 1.4rem 2.5rem 1.4rem 0; position: relative; color: var(--ink); font: 500 var(--step-1)/1.35 var(--serif); }
.faq__q::after { content: ""; position: absolute; right: 4px; top: 50%; width: 12px; height: 12px; border-right: 1.5px solid var(--muted); border-bottom: 1.5px solid var(--muted); transform: translateY(-70%) rotate(45deg); transition: transform .25s var(--ease); }
.faq__item[open] .faq__q::after { transform: translateY(-30%) rotate(225deg); }
.faq__a { padding: 0 0 1.5rem; color: var(--body); font-size: var(--step-0); max-width: 68ch; }
.faq__item summary { list-style: none; }
.faq__item summary::-webkit-details-marker { display: none; }

/* CTA band ---------------------------------------------------------------- */
.cta { background: var(--ink); border-radius: var(--radius-lg); text-align: center; padding: clamp(2.5rem, 2rem + 4vw, 4.5rem) var(--gutter); color: var(--on-ink); }
.cta .eyebrow { color: var(--on-ink-mute); justify-content: center; }
.cta .eyebrow::before { background: #7FA090; box-shadow: 0 -3px 0 -2px #7FA090, 0 3px 0 -2px #7FA090; }
.cta h2 { color: var(--on-ink); font-size: var(--step-3); font-weight: 400; letter-spacing: -0.018em; margin-inline: auto; max-width: 18ch; }
.cta p { color: var(--on-ink-mute); margin: 1.1rem auto 2rem; max-width: 46ch; }
.cta__actions { display: flex; gap: 0.8rem; justify-content: center; flex-wrap: wrap; }

/* Footer ------------------------------------------------------------------ */
.site-footer { border-top: 1px solid var(--line); background: var(--surface); }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 2rem; padding-block: clamp(3rem, 2rem + 3vw, 4.5rem); }
.footer-brand .brand__name { font-size: 1.15rem; }
.footer-brand p { margin-top: 1rem; font-size: var(--step--1); color: var(--muted); max-width: 34ch; }
.footer-social { display: flex; gap: 0.6rem; margin-top: 1.4rem; }
.footer-social a { width: 38px; height: 38px; border: 1px solid var(--line-2); border-radius: 8px; display: grid; place-items: center; color: var(--body); }
.footer-social a:hover { color: var(--ink); border-color: var(--ink); text-decoration: none; }
.footer-social svg { width: 18px; height: 18px; }
.footer-col h4 { font: 500 var(--step--1)/1 var(--mono); text-transform: uppercase; letter-spacing: 0.1em; color: var(--muted); font-family: var(--mono); margin-bottom: 1rem; }
.footer-col a { display: block; color: var(--body); font-size: var(--step-0); padding: 0.35rem 0; }
.footer-col a:hover { color: var(--ink); }
.footer-bottom { border-top: 1px solid var(--line); padding-block: 1.4rem; display: flex; justify-content: space-between; gap: 1rem; flex-wrap: wrap; }
.footer-bottom p, .footer-bottom a { font: 500 var(--step--1)/1.5 var(--mono); color: var(--muted); letter-spacing: 0.02em; }

/* Landing-page header variant + form ------------------------------------- */
.site-header--lp .header-inner { justify-content: space-between; }
.lp-hero { padding-block: clamp(2.5rem, 1.5rem + 4vw, 4.5rem) clamp(2rem, 1.5rem + 2vw, 3rem); }
.lp-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(2rem, 1rem + 4vw, 4rem); align-items: start; }
.lp-hero h1 { font-size: var(--step-4); font-weight: 400; letter-spacing: -0.022em; margin: 0 0 1.3rem; max-width: 16ch; }
.lp-hero h1 em { font-style: italic; color: var(--accent); }
.lp-lead { font-size: var(--step-1); color: var(--body); max-width: 46ch; line-height: 1.5; margin: 0 0 1.6rem; }
.lp-points { display: grid; gap: 0.7rem; margin: 1.6rem 0 0; }
.lp-points li { display: flex; gap: 0.7rem; align-items: flex-start; font-size: var(--step-0); color: var(--body); }
.lp-points li svg { flex: none; width: 18px; height: 18px; margin-top: 4px; color: var(--accent); }

.lp-form {
  background: var(--surface-hi); border: 1px solid var(--line); border-radius: var(--radius-lg);
  padding: clamp(1.5rem, 1.1rem + 1.6vw, 2.2rem); box-shadow: var(--shadow); position: sticky; top: 88px;
}
.lp-form__tag { display: inline-block; font: 500 var(--step--1)/1 var(--mono); letter-spacing: 0.08em; text-transform: uppercase; color: var(--accent); background: var(--accent-soft); padding: 0.45rem 0.7rem; border-radius: 6px; margin-bottom: 1.1rem; }
.lp-form h2 { font-size: var(--step-2); font-weight: 500; margin-bottom: 0.4rem; }
.lp-form__sub { font-size: var(--step--1); color: var(--muted); margin-bottom: 1.3rem; }
.field-group { display: flex; flex-direction: column; gap: 0.35rem; margin-bottom: 0.9rem; }
.field-group label { font: 500 var(--step--1)/1 var(--sans); color: var(--ink); }
.field-group input, .field-group textarea {
  font: 400 var(--step-0)/1.4 var(--sans); color: var(--ink); background: var(--paper);
  border: 1px solid var(--line-2); border-radius: 8px; padding: 0.7rem 0.85rem; width: 100%;
  transition: border-color .15s var(--ease), box-shadow .15s var(--ease);
}
.field-group input:focus, .field-group textarea:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px var(--accent-soft); }
.field-group textarea { resize: vertical; min-height: 84px; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 0.9rem; }
.lp-form .btn { width: 100%; margin-top: 0.4rem; }
.lp-form__fine { margin-top: 0.9rem; font-size: var(--step--1); color: var(--muted); text-align: center; }
.form-error { color: #9A2B2B; font-size: var(--step--1); margin-top: 0.2rem; }
.form-success { display: none; text-align: center; padding: 1rem 0; }
.form-success svg { width: 42px; height: 42px; color: var(--accent); margin: 0 auto 0.8rem; }
.form-success h3 { font-size: var(--step-1); margin-bottom: 0.4rem; }
.form-success p { color: var(--body); font-size: var(--step-0); }
.lp-form.is-sent form { display: none; }
.lp-form.is-sent .form-success { display: block; }

/* Breadcrumb (inner pages) ------------------------------------------------- */
.breadcrumb { display: flex; flex-wrap: wrap; align-items: center; gap: 0.5rem; font: 500 var(--step--1)/1 var(--mono); color: var(--muted); letter-spacing: 0.04em; padding-top: clamp(1.4rem, 1rem + 1.5vw, 2.2rem); }
.breadcrumb a { color: var(--muted); }
.breadcrumb a:hover { color: var(--ink); }
.breadcrumb__sep { color: var(--line-2); }
.breadcrumb__current { color: var(--ink); }

/* Page hero (single column intro, inner pages) ----------------------------- */
.page-hero { padding-block: clamp(1.6rem, 1rem + 2vw, 2.6rem) clamp(2.5rem, 1.6rem + 3vw, 4rem); }
.page-hero h1 { font-size: var(--step-4); font-weight: 400; letter-spacing: -0.02em; max-width: 22ch; margin: 0 0 1.2rem; }
.page-hero h1 em { font-style: italic; color: var(--accent); }
.page-hero__lead { font-size: var(--step-1); color: var(--body); max-width: 56ch; line-height: 1.5; }

/* Split (generic two column text + panel) ----------------------------------- */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem, 1rem + 3vw, 3.5rem); align-items: center; }
.split__panel { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: clamp(1.6rem, 1.1rem + 1.6vw, 2.2rem); }
.split__panel h3 { font-size: var(--step-1); font-weight: 500; margin-bottom: 0.9rem; font-family: var(--sans); color: var(--ink); }
.split + .split { margin-top: clamp(2.5rem, 1.6rem + 3vw, 4rem); }
.split--reverse .split__panel { order: -1; }

/* Case cards (illustrative engagement models, /results) --------------------- */
.case { display: grid; gap: 1.4rem; }
.case__item { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: clamp(1.6rem, 1.2rem + 1.4vw, 2.2rem); display: grid; grid-template-columns: 0.9fr 1.6fr; gap: clamp(1.4rem, 1rem + 1.5vw, 2.4rem); }
.case__tag { display: inline-block; font: 500 var(--step--1)/1 var(--mono); letter-spacing: 0.08em; text-transform: uppercase; color: var(--accent); background: var(--accent-soft); padding: 0.4rem 0.65rem; border-radius: 6px; margin-bottom: 0.9rem; }
.case__item h3 { font-size: var(--step-1); font-weight: 500; margin-bottom: 0.6rem; }
.case__meta { display: flex; flex-wrap: wrap; gap: 0.5rem 1.2rem; margin-top: 1.1rem; padding-top: 1.1rem; border-top: 1px dashed var(--line-2); font: 500 var(--step--1)/1 var(--mono); color: var(--muted); }
.case__meta b { color: var(--ink); }
.case__body p { color: var(--body); font-size: var(--step-0); margin-bottom: 0.8rem; }
.case__body p:last-child { margin-bottom: 0; }
.case__note { margin-top: 1.2rem; padding: 1rem 1.2rem; background: var(--accent-soft); border-radius: var(--radius); font-size: var(--step--1); color: var(--body); }

/* Metrics tiles (real client data, /results silo) --------------------------- */
.metrics { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(0.8rem, 0.5rem + 1vw, 1.2rem); }
.metrics--3 { grid-template-columns: repeat(3, 1fr); }
.metric { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 1.5rem 1.3rem; }
.metric__num { font: 400 clamp(1.9rem, 1.4rem + 1.6vw, 2.6rem)/1 var(--serif); color: var(--ink); letter-spacing: -0.02em; }
.metric__num small { font-family: var(--mono); font-size: var(--step-0); color: var(--accent); margin-left: 0.12rem; }
.metric__label { margin-top: 0.75rem; font: 500 var(--step--1)/1.45 var(--mono); text-transform: uppercase; letter-spacing: 0.08em; color: var(--muted); }
.metrics--on-ink .metric { background: rgba(238, 239, 234, 0.03); border-color: rgba(238, 239, 234, 0.14); }
.metrics--on-ink .metric__num { color: var(--on-ink); }
.metrics--on-ink .metric__num small { color: #9FBAAC; }
.metrics--on-ink .metric__label { color: var(--on-ink-mute); }

/* Query table (verbatim Search Console rows) -------------------------------- */
.qtable-scroll { overflow-x: auto; }
.qtable { width: 100%; border-collapse: collapse; min-width: 520px; }
.qtable caption { text-align: left; font: 500 var(--step--1)/1.4 var(--mono); text-transform: uppercase; letter-spacing: 0.08em; color: var(--muted); padding-bottom: 0.9rem; }
.qtable th, .qtable td { text-align: left; padding: 0.85rem 0.8rem; border-bottom: 1px solid var(--line); font-size: var(--step--1); }
.qtable th { font: 500 var(--step--1)/1 var(--mono); text-transform: uppercase; letter-spacing: 0.06em; color: var(--muted); }
.qtable td { color: var(--body); }
.qtable td:first-child { color: var(--ink); font-weight: 500; }
.qtable td.num { font-family: var(--mono); color: var(--ink); }

/* Evidence caption + disclosure -------------------------------------------- */
.evidence { margin-top: 1.2rem; font: 500 var(--step--1)/1.6 var(--mono); color: var(--muted); letter-spacing: 0.02em; }
.disclosure { margin-top: 1.5rem; padding: 1.1rem 1.3rem; background: var(--accent-soft); border-radius: var(--radius); font-size: var(--step--1); color: var(--body); line-height: 1.6; }
.disclosure b { color: var(--ink); }

/* Inline mono (query terms inside prose) ------------------------------------ */
.mono-inline { font: 500 0.92em/1 var(--mono); color: var(--ink); background: var(--surface); border: 1px solid var(--line); border-radius: 4px; padding: 0.12em 0.36em; white-space: nowrap; }

/* Case card link row -------------------------------------------------------- */
.case__links { display: flex; flex-wrap: wrap; gap: 0.5rem 1.2rem; margin-top: 1.2rem; font: 500 var(--step--1)/1 var(--mono); }

/* Founder (about page) ------------------------------------------------------ */
.founder { display: grid; grid-template-columns: 0.7fr 1.3fr; gap: clamp(2rem, 1.2rem + 3vw, 3.5rem); align-items: start; }
.founder__mark { width: 96px; height: 96px; border: 1.5px solid var(--ink); border-radius: var(--radius-lg); display: grid; place-items: center; font: 600 1.6rem/1 var(--mono); color: var(--ink); }
.founder__photo { width: 100%; max-width: 264px; aspect-ratio: 1 / 1; object-fit: cover; border-radius: var(--radius-lg); border: 1px solid var(--line); background: var(--surface); }
.founder__role { margin-top: 1.2rem; font: 500 var(--step--1)/1.6 var(--mono); color: var(--muted); text-transform: uppercase; letter-spacing: 0.06em; }
.founder__links { display: flex; gap: 0.6rem; margin-top: 1.4rem; }
.founder__body p { color: var(--body); font-size: var(--step-0); margin-bottom: 1.1rem; max-width: 66ch; }
.founder__body p:last-child { margin-bottom: 0; }
.founder__body h2 { font-size: var(--step-2); font-weight: 500; margin: 2.2rem 0 1rem; }
.founder__body h2:first-child { margin-top: 0; }

/* Legal prose (privacy, terms) ---------------------------------------------- */
.prose { max-width: 72ch; }
.prose h2 { font-size: var(--step-2); font-weight: 500; margin: 2.4rem 0 1rem; }
.prose h2:first-child { margin-top: 0; }
.prose p { color: var(--body); font-size: var(--step-0); margin-bottom: 1.1rem; line-height: 1.65; }
.prose ul { margin: 1.1rem 0; display: grid; gap: 0.6rem; }
.prose ul li { position: relative; padding-left: 1.4rem; color: var(--body); font-size: var(--step-0); }
.prose ul li::before { content: ""; position: absolute; left: 0; top: 0.55em; width: 6px; height: 6px; border-radius: 50%; background: var(--accent); }
.prose a { text-decoration: underline; text-underline-offset: 2px; }
.prose__updated { font: 500 var(--step--1)/1 var(--mono); color: var(--muted); text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: 2rem; display: block; }

/* 404 ------------------------------------------------------------------------ */
.error-page { text-align: center; padding-block: clamp(4rem, 3rem + 5vw, 7rem); }
.error-page__code { font: 400 clamp(4rem, 3rem + 5vw, 7rem)/1 var(--serif); color: var(--ink); letter-spacing: -0.02em; }
.error-page__code span { color: var(--accent); }
.error-page h1 { font-size: var(--step-3); font-weight: 400; margin: 1rem 0 1rem; }
.error-page p { color: var(--body); font-size: var(--step-1); max-width: 48ch; margin: 0 auto 2rem; }
.error-page .btn { margin-inline: 0.4rem; }

/* Reveal on scroll -------------------------------------------------------- */
.reveal { opacity: 0; transform: translateY(16px); transition: opacity .6s var(--ease), transform .6s var(--ease); }
.reveal.is-in { opacity: 1; transform: none; }

/* ==========================================================================
   RESPONSIVE  (single block, SOP rule)
   ========================================================================== */
@media (max-width: 940px) {
  .hero__grid { grid-template-columns: 1fr; }
  .blueprint { order: -1; }
  .proof__inner, .offer { grid-template-columns: 1fr; }
  .lp-grid { grid-template-columns: 1fr; }
  .lp-form { position: static; order: -1; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 1.6rem 2rem; }
  .footer-brand { grid-column: 1 / -1; }
  .split { grid-template-columns: 1fr; }
  .split--reverse .split__panel { order: 0; }
  .case__item { grid-template-columns: 1fr; }
  .founder { grid-template-columns: 1fr; }
  .metrics, .metrics--3 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 760px) {
  .nav, .header-cta .btn { display: none; }
  .nav-toggle { display: inline-flex; }
  .grid-3 { grid-template-columns: 1fr; }
  .svc { grid-template-columns: 1fr; }
  .process__track { grid-template-columns: 1fr; gap: 1.8rem; }
  .process__track::before, .process__track::after { display: none; }
  .step { padding-top: 0; padding-left: 2.4rem; }
  .step__dot { top: 4px; }
  .hero h1 { font-size: clamp(2.4rem, 1.6rem + 6vw, 3.4rem); }
  .page-hero h1 { font-size: clamp(2.2rem, 1.6rem + 5vw, 3rem); }
  .error-page__code { font-size: clamp(3.2rem, 2.4rem + 5vw, 5rem); }
}
@media (max-width: 460px) {
  .footer-grid { grid-template-columns: 1fr; }
  .metrics, .metrics--3 { grid-template-columns: 1fr; }
  .field-row { grid-template-columns: 1fr; }
  .footer-bottom { flex-direction: column; }
  .hero__actions .btn, .cta__actions .btn { width: 100%; }
}
@media (prefers-reduced-motion: reduce) {
  * { animation: none !important; scroll-behavior: auto !important; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .btn, .card, .btn .arrow { transition: none; }
}